AVIA Bulletin – The star of the show


This content is from AVIA’s bi-weekly email newsletter, the AVIA Bulletin, where we share industry news and explore healthcare trends. Want the Bulletin directly in your inbox? Complete the form at the bottom of this page to subscribe.

The star of the show

It may seem obvious to say that every patient has unique health needs, interests, and communication preferences, but many health systems still take a one-size-fits-all approach to their consumer interactions. With over 54% of patients saying their healthcare providers don’t have the contextual information needed to personalize healthcare recommendations, can you blame them for jumping ship and seeking more personalized care elsewhere?

The cost of losing customers is estimated to be upwards of $100 million in lost annual revenue per hospital. So, let’s do something about it. Digital solutions, tech industry shifts, and hyper-personalized care strategies can all help your health system make the consumer the star of their own health journey. Let’s get started.

Industry insights

AVIA events

  • June 23, 12 – 1:45 PM CT – Leveraging Digital to Make Your Clinical Assets Work For You, Not Against You
  • Recording – Health Equity in the Spotlight: A Conversation with HonorHealth and ChristianaCare |  View the recording and access the slides

See all events

On AVIA Connect: Find your digital solutions

avia connect solutions

Did reading through some of the articles above galvanize you into improving your patient experience? Start your search for digital solution companies that offer text, chat, personalization and more on AVIA Connect. You can even see which of your peers have used the tool before if you want the 411 before reaching out to the vendor.

Explore digital solutions

Quote of the week

“Hyper-personalization is easier said than done. However, I believe multiple technologies, like first- and third-party data, content tailoring based on cultural and cognitive biases, and context-sensitive text- or chat-bots, can come together to create a meaningful and relevant experience that can be transformative in many ways.” – Sonia Singh, Vice President, Center for Consumerism

Dive into hyper-personalized care

What we’re into this week

Thanks for reading to the bottom of the newsletter! We’re highlighting some non-healthcare-related items that the AVIA team is into this week. Share your recs with us at

  • Read: The true story of a family ravaged by schizophrenia in Robert Kolker’s Hidden Valley Road
  • Listen: to Poetry Unbound for your short hit of beautiful poetry in the morning
  • Watch: Netflix’s High on the Hog. Be ready to laugh, cry, and explore some really good food.

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