This content is from AVIA’s bi-weekly email newsletter, the AVIA Bulletin, where we share industry news and explore healthcare trends. Want the Bulletin directly in your inbox? Complete the form at the bottom of this page to subscribe.

The star of the show

It may seem obvious to say that every patient has unique health needs, interests, and communication preferences, but many health systems still take a one-size-fits-all approach to their consumer interactions. With over 54% of patients saying their healthcare providers don’t have the contextual information needed to personalize healthcare recommendations, can you blame them for jumping ship and seeking more personalized care elsewhere?

The cost of losing customers is estimated to be upwards of $100 million in lost annual revenue per hospital. So, let’s do something about it. Digital solutions, tech industry shifts, and hyper-personalized care strategies can all help your health system make the consumer the star of their own health journey. Let’s get started.

Industry insights

• Get personal: Building a hyper-personalized care strategy [AVIA]: Wouldn’t you rather be treated as an individual than a part of a segment or patient population? Hyper-personalized care is radically changing patients’ experiences in healthcare, and it’s time for the industry to get on board.
• Consumer interactions: Improve the patient experience in healthcare with text and chat [AVIA]: It’s a well-memed trope that millennials and Gen Z are glued to their phones and afraid to make a phone call, so why not reach them where they’re at? Chat and text can transform your consumer interactions (and your bottom line).
• At MemorialCare, patient-driven strategies fuel growth [Healthcare Innovation]: During the rush to scale virtual visits during COVID-19, AVIA Member MemorialCare recognized that they could reach a much broader portion of their patients through asynchronous telehealth. Their MemorialCare Now concept allowed consumers to “get what they need when they need it.”
• Is “femtech” the next big thing in healthcare? [NYT]: Women represent half of the planet’s population, but healthcare and healthcare tech are lagging behind in treating and caring for women’s health and wellness. New apps and wearable tech driving the rise of the “femtech” industry are hoping to change that.

AVIA events

• June 23, 12 – 1:45 PM CT – Leveraging Digital to Make Your Clinical Assets Work For You, Not Against You
• Recording – Health Equity in the Spotlight: A Conversation with HonorHealth and ChristianaCare |  View the recording and access the slides

See all events

On AVIA Connect: Find your digital solutions

Did reading through some of the articles above galvanize you into improving your patient experience? Start your search for digital solution companies that offer text, chat, personalization and more on AVIA Connect. You can even see which of your peers have used the tool before if you want the 411 before reaching out to the vendor.

Explore digital solutions

Quote of the week

“Hyper-personalization is easier said than done. However, I believe multiple technologies, like first- and third-party data, content tailoring based on cultural and cognitive biases, and context-sensitive text- or chat-bots, can come together to create a meaningful and relevant experience that can be transformative in many ways.” – Sonia Singh, Vice President, Center for Consumerism

Dive into hyper-personalized care

What we’re into this week

Thanks for reading to the bottom of the newsletter! We’re highlighting some non-healthcare-related items that the AVIA team is into this week. Share your recs with us at contact@avia.health.

• Read: The true story of a family ravaged by schizophrenia in Robert Kolker’s Hidden Valley Road
• Listen: to Poetry Unbound for your short hit of beautiful poetry in the morning
• Watch: Netflix’s High on the Hog. Be ready to laugh, cry, and explore some really good food.