Momentum for AVIA Members Strong as Digital Transformation Accelerates

Business Wire

CHICAGO–(BUSINESS WIRE)–While hospitals and health systems across the country face tremendous financial pressures and declining consumer confidence, AVIA Network Members continue to lead healthcare toward practical, impactful, and sustainable digital transformation. AVIA is the nation’s leading digital transformation partner for healthcare organizations. Through renewed and expanded partnerships with Members and new initiatives underway with consulting clients, AVIA sees strong momentum across the country in the strategic moves powered by digital.

This momentum is accelerated by AVIA’s differentiated service model. Unlike other services firms, AVIA enables sustained results through its membership insights and customized support. Insights are distilled and delivered to Members from AVIA’s deep expertise coupled with long-term relationships and understanding of where health systems are acting.

Renewed membership

Geisinger, a nationally-renowned leading health system in innovation, renewed their membership in the AVIA Network. “At Geisinger, we’re constantly seeking new ways to improve care for our patients, our members, and our communities,” said Dr. Karen Murphy, Executive Vice President, Chief Innovation Officer, and Founding Director of the Steele Institute for Healthcare Innovation. “In AVIA, we’ve found a partner to help us operationalize and accelerate our innovation efforts.”

In the next chapter of Geisinger’s AVIA membership, the two organizations will work closely together in support of the Steele Institute’s Digital Transformation Office (DTO). With a charge that includes purview over advanced and predictive analytics, informatics, software development, experience strategy, product design and product management, Geisinger will prioritize their key capabilities with AVIA’s support. AVIA will help the DTO team assess the market for digital solutions that enable these capabilities, and accelerate technology selection and deployment.

Expanded partnership and tailored support

Presbyterian Healthcare Services was looking to innovatively improve how they digitally serve their patients, to extend support both locally and to remote communities through telehealth and innovative models of care. In a time of great uncertainty, Presbyterian wanted to partner with an organization they trusted to catalyze the work, and chose to partner with AVIA.

“AVIA knows us, and they’re already an extension of my team. The support they provide goes beyond what a traditional consulting firm would provide, because they have an active membership of like-minded health systems, and are gaining real-time insight into what other organizations are doing successfully, and where there are roadblocks. This sets us up to innovate effectively and with speed, especially during unprecedented times,” said Ries Robinson, Chief Innovation Officer at Presbyterian.

OSF HealthCare engaged AVIA to assess the opportunity for digital technology across the system to inform their operational and transformational activities in support of current year financial targets. Specifically, AVIA mobilized and assessed OSF stakeholders to identify where AI and robotic process automation could enable Mission Partners to more meaningfully contribute to the Ministry as well as support a sustainable cost structure for the system. In the next phase of work, AVIA will develop a prioritization framework and make final recommendations to the OSF executive team.

“Balancing achievement of continued operational excellence with what is required to achieve real transformation in healthcare is complex,” said Becky Buchen, Senior Vice President Innovation, OSF HealthCare. “Having AVIA as a strategic partner that truly understands these complexities advances our ability to quickly understand what is possible and develop a plan for building the future.”

AVIA furthers its Members’ insights through tailored support that provides strategic advice for action, grounded in what is possible, not theoretical. “It has been exciting to see health systems both embrace digital and AVIA’s service model. Through membership, we’ve been able to offer a combination of market research, advisory support, and peer collaboration,” said AVIA’s Chief Product Officer, Eric Jensen. “This unique mix is helping our members to move faster.”

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About AVIA

AVIA is the nation’s leading digital transformation partner for healthcare organizations. AVIA provides unique market intelligence, proven collaborative tools, and results-based consulting to help solve healthcare’s biggest strategic challenges. Learn more about AVIA and AVIA Connect, the industry’s premier knowledge sharing and collaboration platform for up-to-the-minute digital insights and best practices, at Follow us on LinkedIn and Twitter.

About Geisinger

Geisinger is committed to making better health easier for the more than 1.5 million consumers it serves. Founded more than 100 years ago by Abigail Geisinger, the system now includes 13 hospital campuses, a 600,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With 32,000 employees and 1,800 employed physicians, Geisinger boosts its hometown economies in Pennsylvania and New Jersey by billions of dollars annually. For more information, visit, or connect with us on FacebookInstagramLinkedIn and Twitter.

About Presbyterian Healthcare Services

Presbyterian Healthcare Services exists to improve the health of the patients, members and communities we serve. We are a locally owned and operated not-for-profit healthcare system known nationally for our extensive experience in integrating healthcare financing and delivery. We’ve grown from a small tuberculosis sanatorium founded in 1908, to a system of nine hospitals, a multi-specialty medical group with more than 900 providers and a statewide health plan. We serve one in three New Mexicans with healthcare or coverage. For more information, visit

About OSF HealthCare

OSF HealthCare is an integrated health system owned and operated by The Sisters of the Third Order of St. Francis, Peoria, Illinois. OSF HealthCare employs more than 23,600 Mission Partners in 147 locations, including 14 hospitals this includes the recent expansion within the Chicago metro region – 10 acute care, four critical access – with 2,097 licensed beds, and 2 colleges of nursing throughout Illinois and Michigan. The OSF HealthCare physician network employs more than 1,500 primary care, specialists and advanced practice providers, who are part of the OSF Medical Group. OSF HealthCare, through OSF Home Care Services, operates an extensive network of home health and hospice services. It also owns Pointcore Inc., comprised of health care-related businesses and OSF HealthCare Foundation, the philanthropic arm for the organization.

OSF Innovation, a part of OSF HealthCare, launched in 2016 and is the overall umbrella initiative for the planning, structure, goals and services OSF uses to innovate for the improvement and transformation of health care. Our focus areas seek to advance simulation, better serve our most disadvantaged populations, empower elderly patients and their caregivers, and radically improve access to care. For more information, visit


Aria Marketing for AVIA
Lindsey Honig
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