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Leading with Digital to Drive Financial Performance Post-COVID19

Peter Bresler, Vice President, Digital Performance, AVIA

Healthcare providers are facing the immediate priority of providing safe care to patients and also the existential threat of staggering financial losses. Estimates now point to industry-wide losses of $200 billion and revenue declines of up to 70% because of reduced ambulatory volumes, deferred surgeries, and elective procedures. Compounding the situation is the expectation that the payer mix will tilt towards less-profitable Medicaid patients due to the shocking increase in unemployment and loss of employer-sponsored insurance.

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