AVIA Appoints Scott Cullen, M.D., as EVP of Strategic Innovation and Chief Clinical Officer


Experienced clinical and strategic innovation leader enhances AVIA’s industry-leading digital performance and market intelligence capabilities

CHICAGO – March 28, 2023 – AVIA, the nation’s leading healthcare digital transformation partner, today announced that Scott Cullen, M.D., has been appointed to lead the company’s strategic insights and advisory practice. As Executive Vice President of Strategic Innovation and Chief Clinical Officer, Dr. Cullen will help lead AVIA’s mission to enable health systems to transform care in their communities while succeeding in today’s new healthcare landscape.  

An experienced leader in both clinical care and driving strategic success, Cullen brings decades of experience in care model transformation, population health, and experience-centered design. As a former primary care physician, he is well aligned with AVIA’s vision for digital transformation in the health systems of the future—one that combines digital health innovation, clinical outcomes, and equitable and effective healthcare experiences. Cullen also brings a wealth of experience building and leading strategic advisory practices, having most recently served as Managing Director for Accenture’s Health Provider Industry vertical and as the company’s Chief Clinical Innovation Officer. He also built the Advisory Services practice for Valence Health, during which time the company won a “#1 Best in KLAS” award.

Cullen joins AVIA at a critical time for health systems, as they face sustained economic challenges that cannot be resolved by the traditional levers they have historically used. 

“Health systems need to fundamentally change their business models, finding new ways to both manage and optimize operational and clinical functions – all while meeting new expectations from patients as consumers,” said Cullen. “I joined AVIA because I believe digital is the way provider organizations will reduce barriers to thriving in the future. AVIA’s unique complement of market insights, digital health expertise, and data-driven performance assets makes it the obvious partner to health systems on that journey.” 

“We’re excited to have a visionary innovator like Dr. Cullen as part of the AVIA team,” said AVIA CEO Linda Finkel. “It’s never been more important to help health systems understand the impact of digital, prioritize their initiatives, select and implement the right solutions, and, most importantly, measure the results—and we have the right, proven leader in place to ensure provider organizations reap the value.”

To learn more about how AVIA harnesses industry-leading digital performance and market intelligence capabilities to prepare health systems for the future, visit us at

About AVIA  

AVIA is the nation’s leading digital transformation partner for healthcare organizations. AVIA memberships and advisory services provide unique market intelligence, proven collaborative tools, and results-based collaboration to help solve healthcare’s biggest operational, clinical, and strategic challenges. Learn more about AVIA and AVIA Marketplace, the industry’s premier marketplace for healthcare leaders to research, evaluate, and select digital health solutions, at Follow us on LinkedIn and Twitter.  

Media Contact:

Ashley Richardson
Aria Marketing for AVIA
(850) 346-4145