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Time for Healthcare to Open the "Digital Front Door"

By Alli Chandra, Marci Sindell and Jason Lineen, CIO Applications

Over the past decade, digital transformation has dramatically reshaped how consumer research and purchase services across all industries, from retail to media, banking and beyond. However, the $3.5 trillion U.S. healthcare industry has been slow to adapt to this digital age. U.S. consumer demand “self service” options to explore offering and transact of a 24/7/365 basis.

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