Sonia leads the digital Insights, research and thought leadership function at AVIA, ensuring AVIA brings the latest in digital innovation and market research in emerging digital capabilities and solutions. She is also the executive leader and product owner of AVIA’s Nexus Collaborative products and initiatives. Sonia also works as a strategic advisor to leaders at health systems and digital solution companies to help them navigate technology and strategic decisions. She has been a featured speaker and content contributor at 50+ industry events, including conferences, board retreats, and executive roundtables in the past 3 years.
Sonia has led the development of AVIA’s research and frameworks in many areas including consumerism, hyper-personalization, digital oncology, phygital strategies, digital first primary care, digital partnership strategies and more. She oversees the insights development across all the centers of excellence at AVIA covering areas of consumer experience, care transformation, operational optimization and more.
Sonia has also led the product conceptualization, launch, go to market, sales and delivery of AVIA’s Nexus Collaboratives. Nexus is AVIA’s unique product that brings together 8-12 health systems and a variety of ecosystem partners to work together in a 6 month time-frame on a common vision and co-create sustainable solutions.
Further, Sonia has worked with over 40 of AVIA’s health system Members frame their vision and strategy to transform into consumer-centric organizations, identify and prioritize key consumer-facing capabilities, assess their digital needs, and navigate the digital health vendor landscape to find best solutions. She and her teams have supported over 35 health systems to create their Digital Front Doors and is a leading voice in the industry on consumer and personalization strategies.
Prior to joining AVIA, Sonia spent 10+ years with PwC Strategy as part of the healthcare strategy practice where she led numerous projects across consumer strategy, product strategy, technology strategy and M&A.
Sonia has a Bachelors of Computer Engineering from Pune University India, and Masters of Information Management from Syracuse University. She is also part of Harvard Medical School’s Global Health Leader executive program, class of 2026.