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Our winning bracket: Virtual care and personalization

Consumers have greater access to virtual healthcare than ever before. The variety of options in the market is only making it more confusing for consumers who report already feeling flummoxed by their healthcare experience. Perhaps that’s why disruptors like Amazon are entering the virtual care market, sensing that consumers are primed for a more convenient, personalized experience. With 8 simple words — “Alexa, I want to talk to a doctor” — Amazon now links consumers to a provider through Teladoc, day or night.

For health systems to compete in the virtual (bracket) market, they need to eliminate friction points by automating their workflows, including scheduling and billing. But perhaps no step is as important as using their data to start treating patients as individuals, not as a generic chunk of the population. As new entrants continue to flood the healthcare market, health systems must transform their personalization strategies and virtual care offerings. Let’s get started.

Industry insights

• Building sustainable virtual visit infrastructure post-COVID-19 [AVIA]
• How enterprise digital infrastructure enables the future of personalized healthcare [Healthcare IT News]
• Patients love telehealth—physicians are not so sure [McKinsey]
• The value of a human-centric, AI-powered approach to healthcare [MedCity News]

Health systems that want to grow their virtual engagement need to focus on the three building blocks of hyper-personalized care, as we discuss in our article “Get personal: Building a hyper-personalized care strategy”:

Learn more.

What we’re into this week

Read: Run Rose Run, a suspenseful, heartfelt novel by James Patterson and, wait for it…Dolly Parton

Listen: to Sounds Like a Cult, a chatty podcast that explores the language around modern-day cults and power structures in fitness classes, multi-level marketing, and more

Watch: March Madness to see the thrill of victory, Cinderella stories, and agonizing defeats – check here for the complete schedule