AVIA Bulletin – Apocolypse now what?
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By now, the healthcare industry recognizes that digital is necessary in order to remain competitive. But, you can’t just launch digital solutions and expect them to be wild successes. This is not how Olympians prepare for the podium. A McKinsey study found that 70% of large-scale change programs don’t reach their stated goal due to lack of employee engagement, inadequate management support, poor cross-functional collaboration, and a lack of accountability.
So, what can you do to ensure digital is a long-term success? Digital rollouts are most successful when backed by an organization-wide digital transformation strategy that is rooted in a health system’s core mission and goals. As AVIA’s Amy Kernan put it, “Investing in digital without a strategy behind it is like buying a car without wheels. You have an asset, but it likely won’t get you very far.” It’s time to make digital a core part of your health system’s DNA – let’s go for gold.
As we explore what an organization-wide digital transformation strategy entails, a core guiding principle is the concept of “being digital” vs. “doing digital”. Doing digital is the equivalent of throwing digital solutions at a problem and hoping something sticks, with no underlying strategy or broader goals. Being digital, on the other hand, involves investing deliberately, guided by a strategy that supports your health system’s core goals and mission.
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